Doomscrolling through my Instagram newsfeed as a habituated ritual of self-sabotage, I surf past public personas seamlessly blending amongst literal fake people. Developing a public persona online is as old as the internet. But what happens when we depart from the highly augmented self and invoke a world of bots? Artificial humyns deployed as virtual influencers, or ‘bots', are on the rise, and the interchangeability of their preferred nouns yield audiences who are just as intrigued as they are confused. Incidentally, when referring to some of these influencers as bots, one is also referring to their process of development. These online apparitions, used as computer-generated fictional characters presented as people, are devoid of agency but perform theatrically as though independent from corporate influence. Vapid in personality yet hyperreal in allure, virtual influencers crystallize "brand as lifestyle" in the metaverse where humyn discretion increasingly eclipses.