Do you ever take an extra second to break down the logo and imagery on that Monster Energy drink can you’re sucking back in the studio? Melbourne-based painter Michael Georgetti is pulling through to illuminate the sometimes visual tactics and hidden meanings behind the brands, logos and mass-produced commodities we get assaulted with on a daily basis. Georgetti also raises some questions about the art worlds place within consumer culture and the post Internet world. Fresh off his PhD Georgetti packs research and intention into every one of his freestanding abstract paintings. Are simple marketing tactics all it takes to transform a product or painting into a different cultural or economic realm? In the following exchange with Georgetti, he generously shares his mixed feelings about working within an art environment...